Justine Cullinan

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A Case Study of 5FM

This year marks the 50th Anniversary of Wits Business School which is where I completed my Masters Degree in Marketing (it’s an MBA with a longer thesis requirement) in 2017. I am honoured to be featured in the 50th Anniversary… Continue Reading →


At the request of one of my people, Roxy Burger, I captured what I learnt in my favourite course while I was living in Italy in an article for Ms Burger’s much bally-hooed blog. Instead of harping on about feminism,… Continue Reading →

My Coca-Cola adventure begins

This week I started the next chapter of my career at The Coca-Cola Company Pty (Ltd) here in Johannesburg. As one colleague told me, it’s a bit like drinking from a fire hose. There is so much information to take… Continue Reading →

Welcome to new 5FM Family Members!

5FM on-boarded a new presenter and producer duo this month in the form of Smash Afrika and Given Baloyi. I always enjoy growing my family at work – perhaps its because my genetic family is so small? These guys have… Continue Reading →

Bespoke Podcasting Begins @5FM

We have entered our second phase of podcasting at 5FM with two brand new bespoke podcasts created solely for digital consumption and distribution. The first is a Facebook Live Streamed video podcast called Cassim’s Kitchen hosted by 5FM’s Kyle Cassim…. Continue Reading →

Space’s Youth Opinion Report

Last week I was fortunate enough to be invited to form part of a panel to launch a brand new piece of relevant and exciting African research.  The Youth Opinion Report is an in-depth study of 500 Afrillenials conducted by… Continue Reading →

Building a Nation

This week Grant Nash (who you can read about here) asked me what I say when I’m asked what my legacy at 5FM is.  So I made a list.  And one of of the things that I’m most proud of… Continue Reading →

Making media moves

I’ve never believed more fervently in my work philosophy and vision for 5FM than I do at the start of 2018.  At the end of last year I reflected on what we managed to achieve despite the toughest of circumstances. … Continue Reading →


A great accolade has been bestowed upon me.  I am the winner of the 2017 Veuve Clicquot Elle Boss Corporate Category Award.  I know a lot of people say this but I really did not expect to win.  My 5FM… Continue Reading →

Masters Graduation

I graduated to the degree Masters of Management: Strategic Marketing on Thursday 6th July 2017. It took: 1 supportive and patient husband 1 network of incredible professionals and people I work with 4 super smart Masters Cohort Girlfriends 1 ballet teacher willing… Continue Reading →

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