Justine Cullinan

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The plague of plastic

A while back I visited the Kingsmead Book Fair. I won tickets on 702 to the value of approximately R160 and then proceeded to spend over R800 on books at the pop-up bookshop with Kamini. I digress (as usual)… One… Continue Reading →

Digital tech solutions: the convergence of product and service marketing

For the longest time the canon of marketing research has divided brand theory between product brands and service brands.  In the world of product marketing we have raw materials converted through a manufacturing process into a product that we put… Continue Reading →

Coke Works

In a big company like Coca-Cola there are so many hands that touch a single process. Sometimes I think this is a good thing, because my peers are so diversely amazing and skilled in so many different ways. Sometimes I… Continue Reading →

A Case Study of 5FM

This year marks the 50th Anniversary of Wits Business School which is where I completed my Masters Degree in Marketing (it’s an MBA with a longer thesis requirement) in 2017. I am honoured to be featured in the 50th Anniversary… Continue Reading →


At the request of one of my people, Roxy Burger, I captured what I learnt in my favourite course while I was living in Italy in an article for Ms Burger’s much bally-hooed blog. Instead of harping on about feminism,… Continue Reading →

My Coca-Cola adventure begins

This week I started the next chapter of my career at The Coca-Cola Company Pty (Ltd) here in Johannesburg. As one colleague told me, it’s a bit like drinking from a fire hose. There is so much information to take… Continue Reading →

Welcome to new 5FM Family Members!

5FM on-boarded a new presenter and producer duo this month in the form of Smash Afrika and Given Baloyi. I always enjoy growing my family at work – perhaps its because my genetic family is so small? These guys have… Continue Reading →

Bespoke Podcasting Begins @5FM

We have entered our second phase of podcasting at 5FM with two brand new bespoke podcasts created solely for digital consumption and distribution. The first is a Facebook Live Streamed video podcast called Cassim’s Kitchen hosted by 5FM’s Kyle Cassim…. Continue Reading →

Space’s Youth Opinion Report

Last week I was fortunate enough to be invited to form part of a panel to launch a brand new piece of relevant and exciting African research.  The Youth Opinion Report is an in-depth study of 500 Afrillenials conducted by… Continue Reading →

Building a Nation

This week Grant Nash (who you can read about here) asked me what I say when I’m asked what my legacy at 5FM is.  So I made a list.  And one of of the things that I’m most proud of… Continue Reading →

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