Justine Cullinan

Ranked in this year’s Loeries

I am honoured to be counted among the country’s top marketers in 2019. Ranked #6 in SA! A great way to end the year thank you Loeries Board and my agency partners Ogilvy Cape Town and FCB.

More on Fast Fashion

Social media algorithms being what they are, I get a lot of content in my Instagram feed about my interests – so it’s all gardening, cooking and fashion 🙂 Discovered this thanks to my friend Sadaf – very useful insight… Continue Reading →

More on keeping it clean.

A quick follow up on some of the questions I’ve been getting on the Less Plastic Series of Lessons. I know that Simple Truth has been around for some time but I discovered a whole range of their eco-friendly cleaning… Continue Reading →

Less Plastic Lesson 3 – Keeping it Clean

Cleaning products – both personal and home care varieties – use a lot of plastic. While we can easily recycle the bottles and tubs we get these products in, there are some products we like to use that really are… Continue Reading →

Less Plastic Lesson 2 – fashion-forward, plastic-backward

No surprise, like most women, I love shopping for clothes, dressing up and having multiple options to wear. My twitter handle is @shoeshanista after all. But the fashion industry is very guilty of plastic pollution, especially in the current throwaway,… Continue Reading →

Less Plastic Lesson 1 – Eating, cooking and dining out

I love eating out and I love cooking. So when I’d finished reading How to Live Plastic Free that was the first place I really noticed how much plastic prevails in the whole shopping, preparing, eating and storing of food… Continue Reading →

Mezzanine recognized by Fortune

It’s been splendid helping my new clients at Mezzanine with their marketing and comms work over the last month. This week they celebrated an incredible achievement – two top spots in Fortune’s 2019 companies that #ChangeTheWorld. In partnership with Vodacom… Continue Reading →

The plague of plastic

A while back I visited the Kingsmead Book Fair. I won tickets on 702 to the value of approximately R160 and then proceeded to spend over R800 on books at the pop-up bookshop with Kamini. I digress (as usual)… One… Continue Reading →

Digital tech solutions: the convergence of product and service marketing

For the longest time the canon of marketing research has divided brand theory between product brands and service brands.  In the world of product marketing we have raw materials converted through a manufacturing process into a product that we put… Continue Reading →

Coke Works

In a big company like Coca-Cola there are so many hands that touch a single process. Sometimes I think this is a good thing, because my peers are so diversely amazing and skilled in so many different ways. Sometimes I… Continue Reading →

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