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Less Plastic Lesson 1 – Eating, cooking and dining out

I love eating out and I love cooking. So when I’d finished reading How to Live Plastic Free that was the first place I really noticed how much plastic prevails in the whole shopping, preparing, eating and storing of food… Continue Reading →

Mezzanine recognized by Fortune

It’s been splendid helping my new clients at Mezzanine with their marketing and comms work over the last month. This week they celebrated an incredible achievement – two top spots in Fortune’s 2019 companies that #ChangeTheWorld. In partnership with Vodacom… Continue Reading →

The plague of plastic

A while back I visited the Kingsmead Book Fair. I won tickets on 702 to the value of approximately R160 and then proceeded to spend over R800 on books at the pop-up bookshop with Kamini. I digress (as usual)… One… Continue Reading →

Digital tech solutions: the convergence of product and service marketing

For the longest time the canon of marketing research has divided brand theory between product brands and service brands.  In the world of product marketing we have raw materials converted through a manufacturing process into a product that we put… Continue Reading →

Coke Works

In a big company like Coca-Cola there are so many hands that touch a single process. Sometimes I think this is a good thing, because my peers are so diversely amazing and skilled in so many different ways. Sometimes I… Continue Reading →

A Case Study of 5FM

This year marks the 50th Anniversary of Wits Business School which is where I completed my Masters Degree in Marketing (it’s an MBA with a longer thesis requirement) in 2017. I am honoured to be featured in the 50th Anniversary… Continue Reading →


At the request of one of my people, Roxy Burger, I captured what I learnt in my favourite course while I was living in Italy in an article for Ms Burger’s much bally-hooed blog. Instead of harping on about feminism,… Continue Reading →

My Coca-Cola adventure begins

This week I started the next chapter of my career at The Coca-Cola Company Pty (Ltd) here in Johannesburg. As one colleague told me, it’s a bit like drinking from a fire hose. There is so much information to take… Continue Reading →

Welcome to new 5FM Family Members!

5FM on-boarded a new presenter and producer duo this month in the form of Smash Afrika and Given Baloyi. I always enjoy growing my family at work – perhaps its because my genetic family is so small? These guys have… Continue Reading →

Bespoke Podcasting Begins @5FM

We have entered our second phase of podcasting at 5FM with two brand new bespoke podcasts created solely for digital consumption and distribution. The first is a Facebook Live Streamed video podcast called Cassim’s Kitchen hosted by 5FM’s Kyle Cassim…. Continue Reading →

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