This year marks the 50th Anniversary of Wits Business School which is where I completed my Masters Degree in Marketing (it’s an MBA with a longer thesis requirement) in 2017. I am honoured to be featured in the 50th Anniversary WBS journal special edition through a Q&A conducted by my old PR connection friend Bruce Denill. It’s funny when you’ve careered long enough to have your first work friends become current work friends again.
The Q&A centers around the Case Study I wrote and published last year about 5FM in the digital era. Click here if you’re into academic journals and want to read the synopsis or purchase the case (I make no money on that I guarantee – it’s all for the glamour of being published!).
To get to the Q&A with Bruce click here.